Quality, Transparency and Responsibility.
It is about people who have the same ethos and enjoy participating in the creation process.
The fabric used for the iconic muslin cloths is woven exclusively for us in Germany.
The WAYDA clothing collections are made in Portugal, Italy and India.
The world is big and connected. Everything you may find around the world. Importing goods has never been easier, even easier than producing your own trusted products.
Transparency on the production chain is essential. That is why we have chosen a reverse approach and local sourcing.
We are proud to know who, how and what of our product is made of and feel this responsibility is essential. All contributors to the WAYDA products are carefully selected.
The end-to end production processes are traditional manufacturers that work hand in hand with each other, thereby reducing transportation and carbon footprint to a minimum. The personal contact with all individuals and the trust in the craftmanship is the basis for the local European manufacturing network.
ABOUT US
We launched the Label in 2013 on the fashion show in Paris. The company was located in Toulouse. Living in South-France taught us the easy and open spirit of life and style. In summer 2019 the company moved to Berlin, our first and favorite most vibrant german city-choice. The product development of the perfect WAYDA cloth took us more than 1 year in the beginning but is never complete, however simple it may seem.Our mission is: high quality and full-transparency. With the launch of a Clothing collection for women, kids and teens we are proud and happy to continue our journey! More and more collaborations with other matching brands have been added in the meantime.Thanks to all our unique friends, partners and customers for your inspiration, enthusiasm, support and passion!
THE ART OF EVERYDAY COMFORT
Discover the unique texture of our genuine muslin. With its natural, airy feel and carefully curated, muted tones. However you use our scarves - it´s destined to be your favorite accessory and easy to style it in unique ways. It wicks away summer heat and keeps cosy as temperatures drops. It´s an "all four seasons" product, made to be shared and loved. An effortless, timeless companion that only grows softer with every wear.
Passion for our Products - Dedication to our Production
The vision of this label is based on a feeling for a product, a material, an attitude to life, images, inspirations that have appeared again and again, and then after some time they became so obvious that we said: Now then!And the nice thing is that it fits in very naturally and organically, through everything that came before, the relationships with our manufacturers, design work and conversations with them, trying things out and researching. The feedback from our customers and friends. Only in retrospect can it be seen that this has been taking shape for a long time.
CONSCIOUS CRAFTSMANSHIP
Slow fashion is more than a concept for us; it is the foundation of our work. We believe in creating pieces that last longer than a single season. By choosing premium natural fibers and partnering with mindful manufacturers, we ensure that every WAYDA piece is crafted with respect for both people and the environment. We favor quality over quantity, committing to a deliberate process that results in textiles meant to be kept and loved for years.
OUR GUIDING PRINCIPLES
SLOW FASHION
Rejecting fast-moving trends in favor of enduring design. We create mindful essentials designed to be worn, cherished, and kept for longtime.
PURE MAterials
The WAYDA muslin cotton fabric is woven in-house. No-bleach - tested colors. Naturally breathable, exceptionally soft, and crafted to develop its signature crinkle texture with every wear.
EFFORTLESS VERSATILITY
Designed for every day and everywhere. From coastal walks to quiet moments at home, our pieces adapt seamlessly to your lifestyle.